Job Summary
To implement Marketing Strategies and Objectives for Heineken with the aim of expanding their commercial position and ensuring that their targets are met.
Areas of Responsibility
- Recommend brand identity, strategy and positioning with all marketing mix elements.
- Prepare and execute Strategic Marketing Plans and monitor progress on Brand Plans and Projects with analysis of brand and competition performance. To discuss Advertising & Promotion budgets monthly with Team and Marketing Director for sign off; Sales plans to be discussed with Sales Manager and Marketing Director.
- Develop and implement marketing and promotional activities to support brands including advertising and merchandising support.
- Attend promotional activities and analyze effectiveness of marketing programs including effectiveness of promotional activities.
- Maintain marketing budget, provide updates, plan adjustments and provide monthly reports of expenses versus budget.
- Maintain management of monitoring competition and consumer habits.
- Liaise with Sales and Distribution support teams.
- Responsible for 12 month rolling forecast which should be adjusted monthly and the implementation of the Tech One ordering work sheets generated by the Logistics department and adjusted/tweaked by you.
- Ultimate sign off by the Divisional Manager and /or Marketing Director.
Qualifications and Experience
- Relevant Degree
- 5 years Relevant Experience
- Must be proactive and possess excellent communication skills.
