Job Summary
The Trade Marketing Coordinator is responsible for supporting the planning, execution,
and monitoring of trade marketing activities to drive brand visibility, customer
engagement, and sales performance across all channels. This role works closely with
sales, brand teams, and distributors to ensure effective in-market execution of
campaigns and promotions.
Key Responsibilities
- Assist in the development and execution of trade marketing plans aligned with brand and sales objectives
- Coordinate in-store activations, promotions, and merchandising initiatives
- Ensure timely rollout of campaigns across all trade channels
- Monitor and maintain brand visibility standards in retail outlets
- Coordinate the production and distribution of POS (Point of Sale) materials
- Conduct market visits to ensure compliance with merchandising guidelines
- Work closely with the sales team to support promotional activities and product launches
- Track and report on promotion performance and in-market execution
- Assist in developing tools and materials to support sales teams
- Collect and analyze market intelligence, competitor activity, and customer insights
- Prepare reports on campaign effectiveness, ROI, and trade activities
- Maintain accurate records of trade spend and budgets
- Liaise with internal departments (Sales, Marketing, Procurement, Logistics)
- Coordinate with external vendors, agencies, and suppliers
- Support distributor engagement and execution of trade initiatives
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 2–3 years’ experience in trade marketing, sales, or a related role
- Experience in FMCG or distribution environment is an asset
Skills & Competencies
- Proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Valid driver’s license (preferred for field visits)
Working Conditions
- Combination of office-based work and frequent field visits
- Occasional weekend or after-hours work for activations and events
