Location: Beterverwagting

Job Summary:

To implement Marketing Strategies and Objectives for Heineken with the aim of expanding their commercial position and ensuring that their targets are met.

Areas of responsibility

• Recommend brand identity, strategy and positioning with all marketing mix elements.

• Prepare and execute Strategic Marketing Plans and monitor progress on Brand Plans and Projects with analysis of brand and competition performance. To discuss Advertising & Promotion budgets monthly with Team and Marketing Director for sign off; Sales plans to be discussed with Sales Manager and Marketing Director.

• Develop and implement marketing and promotional activities to support brands including advertising and merchandising support.

• Attend promotional activities and analyze effectiveness of marketing programs including effectiveness of promotional activities.

• Maintain marketing budget, provide updates, plan adjustments and provide monthly reports of expenses versus budget.

• Maintain management of monitoring competition and consumer habits.

• Liaise with Sales and Distribution support teams.

• Responsible for 12 month rolling forecast which should be adjusted monthly and the implementation of the Tech One ordering work sheets generated by the Logistics department and adjusted/tweaked by you.

• Ultimate sign off by the Divisional Manager and /or Marketing Director.

Qualifications

• Relevant Degree
• 3-5 years Relevant Experience

Must be proactive and possess excellent communication skills.