Brand Manager

Job Summary
To implement Marketing Strategies and Objectives for Heineken with the aim of expanding their commercial position and ensuring that their targets are met.

Areas of responsibility

  • Recommend brand identity, strategy and positioning with all marketing mix elements.
  • Prepare and execute Strategic Marketing Plans and monitor progress on Brand Plans and Projects with analysis of brand and competition performance. To discuss Advertising & Promotion budgets monthly with Team and Marketing Director for sign off; Sales plans to be discussed with Sales Manager and Marketing Director.
  • Develop and implement marketing and promotional activities to support brands including advertising and merchandising support.
  • Attend promotional activities and analyze effectiveness of marketing programs including effectiveness of promotional activities.
  • Maintain marketing budget, provide updates, plan adjustments and provide monthly reports of expenses versus budget.
  • Maintain management of monitoring competition and consumer habits.
  • Liaise with Sales and Distribution support teams.
  • Responsible for 12 month rolling forecast which should be adjusted monthly and the implementation of the Tech One ordering work sheets generated by the Logistics department and adjusted/tweaked by you.
  • Ultimate sign off by the Divisional Manager and /or Marketing Director.

Qualifications

  • Relevant Degree
  • 5 years Relevant Experience
  • Must be proactive and possess excellent communication skills.

Please send your application letter and resume to [email protected]

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